Growing Up Hip Hop: Promotional Strategy

Client: WeTV
Platforms: Facebook, Instagram, Twitter
Overall Services: Copywriting, Script Writing, Talent Integration

To promote the new season of Growing Up Hip Hop: Atlanta, I helped build initial content for the show’s and talent socials. I wrote the winning tagline “You don’t make headlines standing on the sidelines” which would be featured on all promotional content for press releases and billboards.

I led all copywriting efforts and created guidelines for talent to promote the premiere across their socials.

+Bonus

I helped with creative direction during talent filming and provided social-first scripts to use for paid & organic promotional content across WeTV’s channels.