AMC+: Creative Social Strategy

Client: AMC+
Platforms: Facebook, Instagram, Twitter
Overall Services: Organic & Paid Creative Concepting, Copywriting, Editorial Calendar & Community Management, Voice & Tone Development

I played an instrumental role in developing AMC+’s newly launched social media presence. As the primary point of contact, I helped lead a team of social media managers and associates, copywriters, and designers to establish a cohesive and compelling content strategy to build awareness for the streaming service.

I led a team of copywriters to ideate and produce women-centric content to showcase the breadth of AMC+ programming, as well as promoting inclusivity within the network’s male-dominated viewership.

Reels Launch

With the new rollout of Reels, the team and I took the opportunity to create an intentional content piece using AMC+’s most popular series offering during the pandemic.

Using audience analysis and cultural/social listening, we identified the need for creating peace within our social timelines. Taking an iconic scene from Mad Men, I led our team in producing an evergreen Reel that fans can always come back to whenever they need to take a breather.

Part of our partnership included active monitoring of social media trends. I led our team in strategizing how AMC+ could best participate while keeping the integrity of the brand and goal to drive streams and awareness of programming.