The Good Doctor: Season Premiere Social Strategy

Written By Colleen Viana

Client: ABC
Platforms: Instagram
Overall Services: Creative Concepting, Promo & Engagement Strategy, Talent Integration

To build hype and anticipation for the 3rd season of ABC’s fan favorite series The Good Doctor, I led our team in developing an interactive and character-driven social strategy. My role focused on copywriting and ideating for Instagram Stories that featured key moments and themes in the premiere episode: dating and love for the main character. I also helped develop a pop quiz series to refresh fans on the past season, which included developing creative direction for talent during the promo shoot.

Colleen Viana
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