Sexology: Social & Paid Strategy

Client: Quibi
Platforms: Instagram, Twitter
Overall Services: Channel Strategy, Organic & Paid Creative Concepting, Copy & Script Writing , Editorial Calendar Management, Talent Activations & Live Tweet Planning, Content Lab & Transcriptions

To build awareness for Quibi’s daily show Sexology, I led a team of social managers & producers in conceptualizing a dynamic campaign around National Sexual Health Month. Working alongside designers, we developed weekly content series across talent & Quibi social channels that were informational and accessible for the show’s demo. Our challenge was to create an inclusive space that promoted the overall wellbeing of all individuals, regardless of how they identify based on sexual preference or orientation.

I led my team in compiling the most noteworthy facts about sex, dating, and identity from the show’s 120+ episode run, translating them to eye-catching / snackable content pieces.

For the Twitter Trend Takeover #SextShanAnything, I spearheaded a robust live tweet strategy for Quibi & Shan Boodram that resulted in over 1 million impressions & 10k new follows.