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      <image:caption>ABC: The Good Doctor</image:caption>
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      <image:caption>Growing Up Hip-Hop: Atlanta</image:caption>
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      <image:caption>Payday Records</image:caption>
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      <image:caption>Hulu: Helstrom</image:caption>
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      <image:caption>History Channel: The Curse of Oak Island</image:caption>
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    <loc>https://coy-media.com/work/small-businesses-5fpwx</loc>
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    <lastmod>2024-04-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/3a82a116-b386-4641-ba9e-84ff2b759a7f/Screen+Shot+2024-04-08+at+5.00.45+PM.png</image:loc>
      <image:title>work - Small business? I got you, too! - Zaka</image:title>
      <image:caption>Build awareness across all social media channels for newly launched community networking platform for first and second generation immigrants, catering to their specific needs in career development.</image:caption>
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      <image:title>work - Small business? I got you, too! - Brij The Gap Consulting</image:title>
      <image:caption>Thought leadership strategy with a goal to help transform the careers of underrepresented professionals for a primarily B2B audience, managing both personal brand and business pages to promote services and serve educational content on career advancement.</image:caption>
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      <image:title>work - Small business? I got you, too! - Be More With Anu</image:title>
      <image:caption>DEI-focused digital marketing strategy to drive awareness and sign-ups for online bias training courses and community healing events, promoting wellbeing and social change.</image:caption>
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      <image:title>work - Small business? I got you, too! - Pride! A Deeper Love!</image:title>
      <image:caption>Community-driven social strategy and management to raise awareness for LGBTQ+-centric orgs every Pride Month through its annual fundraising event, raising a record $27,000 in 2023 upon joining the team.</image:caption>
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      <image:title>work - Small business? I got you, too! - Kindred Kapwa</image:title>
      <image:caption>Promotional strategy across social media for inaugural Kapwa Cares event in San Francisco’s historic Filipino district, benefitting the local Filipino arts community.</image:caption>
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  <url>
    <loc>https://coy-media.com/work/amazon-amp</loc>
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    <lastmod>2024-04-08</lastmod>
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      <image:title>work - Amp: Social Copywriting</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1712617289994-BWJMTO6RTHMMCQE38J7S/download+%281%29.jpeg</image:loc>
      <image:title>work - Amp: Social Copywriting</image:title>
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      <image:title>work - Amp: Social Copywriting</image:title>
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      <image:title>work - Amp: Social Copywriting</image:title>
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      <image:title>work - Amp: Social Copywriting</image:title>
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      <image:title>work - Amp: Social Copywriting</image:title>
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      <image:title>work - Amp: Social Copywriting</image:title>
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      <image:title>work - Amp: Social Copywriting</image:title>
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  <url>
    <loc>https://coy-media.com/work/epix</loc>
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    <priority>0.5</priority>
    <lastmod>2022-07-25</lastmod>
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      <image:title>work - EPIX: Series Launch Social Strategy - Britannia Fan Tweets</image:title>
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      <image:title>work - EPIX: Series Launch Social Strategy - Britannia Live Tweets</image:title>
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      <image:title>work - EPIX: Series Launch Social Strategy - Britannia Quote Cards</image:title>
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      <image:title>work - EPIX: Series Launch Social Strategy - EPIX Britannia Meme</image:title>
      <image:caption>How it’s going vs. How it started</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/b067d940-398b-4afb-9bce-55c3200168f2/Screen+Shot+2022-07-25+at+12.13.07+PM.png</image:loc>
      <image:title>work - EPIX: Series Launch Social Strategy - Instagram Stories Strategy</image:title>
      <image:caption>I led a team of copywriters to ideate and produce women-centric content to showcase the breadth of AMC+ programming, as well as promoting inclusivity within the network’s male-dominated viewership.</image:caption>
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      <image:title>work - EPIX: Series Launch Social Strategy</image:title>
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      <image:title>work - EPIX: Series Launch Social Strategy</image:title>
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      <image:title>work - EPIX: Series Launch Social Strategy</image:title>
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      <image:title>work - EPIX: Series Launch Social Strategy - Character Intros</image:title>
      <image:caption>We collaborated with a team of designers to produce a set of character intro cards to help tell the story of War of the Worlds. I oversaw social copy and content rollout in the days leading to premiere.</image:caption>
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  <url>
    <loc>https://coy-media.com/work/webbys</loc>
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    <lastmod>2024-04-08</lastmod>
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      <image:title>work - The Webby Awards: Live Event Capture</image:title>
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      <image:title>work - The Webby Awards: Live Event Capture</image:title>
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    <loc>https://coy-media.com/work/the-good-doctor</loc>
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    <lastmod>2022-07-23</lastmod>
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      <image:title>work - The Good Doctor: Season Premiere Social Strategy - The Good Doctor IG Story</image:title>
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      <image:title>work - The Good Doctor: Season Premiere Social Strategy</image:title>
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      <image:title>work - The Good Doctor: Season Premiere Social Strategy - The Good Doctor IG Story</image:title>
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      <image:title>work - The Good Doctor: Season Premiere Social Strategy</image:title>
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      <image:title>work - The Good Doctor: Season Premiere Social Strategy</image:title>
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      <image:title>work - The Good Doctor: Season Premiere Social Strategy - The Good Doctor IG Story</image:title>
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      <image:title>work - The Good Doctor: Season Premiere Social Strategy</image:title>
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  <url>
    <loc>https://coy-media.com/work/payday</loc>
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    <lastmod>2022-07-23</lastmod>
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      <image:title>work - Payday Records: Launch Strategy - The re-launch of Payday Records marked a pivotal point in hip-hop history. Our goal as the launch team was to pay homage to the legendary ‘90s label while maintaining a new direction for the brand.</image:title>
      <image:caption>I was responsible for creating intentional moments to engage with new releases, celebrate early memories from the label, and look toward a new future for hip-hop.</image:caption>
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      <image:title>work - Payday Records: Launch Strategy</image:title>
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  <url>
    <loc>https://coy-media.com/work/ultra-music</loc>
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    <lastmod>2022-07-23</lastmod>
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      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy</image:title>
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      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy</image:title>
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      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy</image:title>
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      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy</image:title>
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      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658535543584-XRCH8WFO7WCE4M36QQNL/screen-shot-2018-08-01-at-3-09-03-pm.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658531661986-97WSN4G9HL2DTPC6496E/Screen+Shot+2022-07-22+at+4.14.07+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Steve Aoki x Spotify</image:title>
      <image:caption>Enlisted NYC-based cupcake artists @eatgoodnyc to create custom themed-cupcakes for the album release</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658531000227-EYF1LLEBNY3R5RZFS5ML/Screen+Shot+2022-07-22+at+4.02.54+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Sofi Tukker "Best Friend"</image:title>
      <image:caption>Partnered with influencer @missjaydmv for song placement in an original skit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658530497341-8A75XXDH4ZZ5BM6Z8UXA/Screen+Shot+2022-07-22+at+3.54.29+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Steve Aoki Album Release</image:title>
      <image:caption>Partnered with Matt McGuire for album promo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658530035029-8H1FKW3Q2K3GN60Y5F7F/Screen+Shot+2022-07-22+at+3.46.08+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Steve Aoki &amp;amp; Daddy Yankee "Azukita"</image:title>
      <image:caption>Enlisted influencer @QPark to promote the new single.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658532741061-CBJ9O234ONJGKW9XIFNC/Screen+Shot+2022-07-22+at+4.32.09+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Steve Aoki &amp;amp; Daddy Yankee</image:title>
      <image:caption>Partnered with dance influencer @ecruz_n to create content for new single</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658531900765-RODN7TQVCPAZ7YOANUIZ/Screen+Shot+2022-07-22+at+4.09.55+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Deorro x Emazing Lights</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658530661356-1LGJQKTXV1TCG3LIC2EP/Screen+Shot+2022-07-22+at+3.57.26+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Era Istrefi &amp;amp; French Montana</image:title>
      <image:caption>Partnered with @theonigiriart to create a first of its kind promo for new single using sushi art</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658531193078-0VE4PPIZ5U2Y7Q5AQHZO/Screen+Shot+2022-07-22+at+4.06.14+PM.png</image:loc>
      <image:title>work - Ultra Music: Social Community &amp;amp; Influencer Strategy - Deorro "Rise and Shine"</image:title>
      <image:caption>Established recurring partnership with @girlsthatsuffle to create multiple shuffle videos for new releases</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/helstrom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/e3354c4f-9756-4d0e-add8-5f4ed93a85ad/Helstrom+Giphy+Page</image:loc>
      <image:title>work - Helstrom: Community Management Strategy - Make it stand out</image:title>
      <image:caption>I oversaw the team’s GIF creation, approving and identifying the best moments from the episodes to feature on Hulu’s Giphy page, where our GIFs averaged over 70k views.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658521142161-A1DVL4D2420UGHV30WNC/Screen+Shot+2022-07-22+at+1.17.50+PM.png</image:loc>
      <image:title>work - Helstrom: Community Management Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658521577280-3W3AHWH5FMYDVFK8387P/Screen+Shot+2022-07-22+at+1.25.44+PM.png</image:loc>
      <image:title>work - Helstrom: Community Management Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658521425936-AZ5P25BIZYHUXBHRX70I/Screen+Shot+2022-07-22+at+1.23.34+PM.png</image:loc>
      <image:title>work - Helstrom: Community Management Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658521742339-2A3PD28MNLI31PD9K4HS/Screen+Shot+2022-07-22+at+1.28.42+PM.png</image:loc>
      <image:title>work - Helstrom: Community Management Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658521984683-VIOXHM74CVMO3706WYXP/Screen+Shot+2022-07-22+at+1.32.55+PM.png</image:loc>
      <image:title>work - Helstrom: Community Management Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658520386383-A1UNUVU32RC6YV25XHVO/IMG_6431.PNG</image:loc>
      <image:title>work - Helstrom: Community Management Strategy - Sydney Lemmon &amp;amp; Tom Austen IG Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658520364412-HIX9OD45QZUP07515VLB/IMG_6429.PNG</image:loc>
      <image:title>work - Helstrom: Community Management Strategy - Alain Uy &amp;amp; June Carryl Live</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658520353875-53ZH9ANOJZ1YNAQMU9QD/IMG_6430.PNG</image:loc>
      <image:title>work - Helstrom: Community Management Strategy - Ariana Guerra &amp;amp; June Carryl IG Live</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/growing-up-hiphop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/e4ee955e-e6a6-43e5-a712-7d457670ad6c/Bow+Wow+Tweet+for+Growing+Up+Hip+Hop</image:loc>
      <image:title>work - Growing Up Hip Hop: Promotional Strategy - Make it stand out</image:title>
      <image:caption>I led all copywriting efforts and created guidelines for talent to promote the premiere across their socials.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/amc-plus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658516754451-4STJFZ13A8QPPBIDQE62/IMG_6425.jpg</image:loc>
      <image:title>work - AMC+: Creative Social Strategy - Heathers</image:title>
      <image:caption>Create awareness for movie programming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658517411054-WF39UGWY4SPLXD9QL6Z6/Screen+Shot+2022-07-22+at+12.02.58+PM.png</image:loc>
      <image:title>work - AMC+: Creative Social Strategy - Mad Men vs. Spy City</image:title>
      <image:caption>Inspire Mad Men fans to watch a new series they might like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658517498324-T3IK93AULSNRFQFE7SPO/Screen+Shot+2022-07-22+at+12.18.07+PM.png</image:loc>
      <image:title>work - AMC+: Creative Social Strategy - The Walking Dead</image:title>
      <image:caption>Design an interactive meme to engage the fandom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/ecc63ade-e943-48b9-9026-5d50a169d8c0/Mad+Men+Meditation+Reel</image:loc>
      <image:title>work - AMC+: Creative Social Strategy - Reels Launch</image:title>
      <image:caption>With the new rollout of Reels, the team and I took the opportunity to create an intentional content piece using AMC+’s most popular series offering during the pandemic. Using audience analysis and cultural/social listening, we identified the need for creating peace within our social timelines. Taking an iconic scene from Mad Men, I led our team in producing an evergreen Reel that fans can always come back to whenever they need to take a breather.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/9b45b049-821b-4187-8d5b-0e459963d54f/COY__post+banners+%287%29.png</image:loc>
      <image:title>work - AMC+: Creative Social Strategy - Make it stand out</image:title>
      <image:caption>I led a team of copywriters to ideate and produce women-centric content to showcase the breadth of AMC+ programming, as well as promoting inclusivity within the network’s male-dominated viewership.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/oak-island</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658285529603-6U7YUBSNW07H8ON2LLA9/Screen+Shot+2022-07-19+at+7.51.29+PM.png</image:loc>
      <image:title>work - The Curse of Oak Island: Social Sweepstakes &amp;amp; Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658285581170-HUZAW5HUA5MUTD5RMVI0/Screen+Shot+2022-07-19+at+7.52.48+PM.png</image:loc>
      <image:title>work - The Curse of Oak Island: Social Sweepstakes &amp;amp; Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658286171278-HMGQTFUAGT4KVCEADWBS/Screen+Shot+2022-07-19+at+8.02.31+PM.png</image:loc>
      <image:title>work - The Curse of Oak Island: Social Sweepstakes &amp;amp; Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658285685330-54PASGOZLCCOYE6R7DFC/Screen+Shot+2022-07-19+at+7.54.18+PM.png</image:loc>
      <image:title>work - The Curse of Oak Island: Social Sweepstakes &amp;amp; Content</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/james-charles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/d77ba7d0-5a91-4cee-b572-1b7122cdc7bf/Screen+Shot+2022-07-19+at+7.01.24+PM.png</image:loc>
      <image:title>work - James Charles: Instant Influencer: Social Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658283441068-LUR8SWHKBVOM63ZW6R24/Screen+Shot+2022-07-19+at+7.16.07+PM.png</image:loc>
      <image:title>work - James Charles: Instant Influencer: Social Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658283435259-N33EPZVEGM19V1S33WLS/Screen+Shot+2022-07-19+at+7.16.18+PM.png</image:loc>
      <image:title>work - James Charles: Instant Influencer: Social Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658283433703-AZPKR3LS9JV4KSPU9L3P/Screen+Shot+2022-07-19+at+7.16.39+PM.png</image:loc>
      <image:title>work - James Charles: Instant Influencer: Social Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/spotify</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/33ee2fde-6107-4cfb-ace3-947f44ad5c37/Screen+Shot+2022-07-14+at+6.55.31+PM.png</image:loc>
      <image:title>work - Spotify: Social &amp;amp; Community Strategy - Make it stand out</image:title>
      <image:caption>I created a Twitter thread to integrate a trending social holiday with Spotify’s mission to make the connection between music fans across multiple genres and fandoms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658264542110-UGQ2JG26258G49ULJTLG/Screen+Shot+2022-07-19+at+1.55.43+PM.png</image:loc>
      <image:title>work - Spotify: Social &amp;amp; Community Strategy - Giveon for Are &amp;amp; Be Playlist Feature</image:title>
      <image:caption>Wrote Q&amp;A prompts for Giveon to record</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658264542031-B54OT6JLYILRI6PYZD08/Screen+Shot+2022-07-19+at+1.55.02+PM.png</image:loc>
      <image:title>work - Spotify: Social &amp;amp; Community Strategy - Tasha Cobbs Leonard Live Album Promo</image:title>
      <image:caption>Wrote Q&amp;A prompts for Tasha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/1658266726784-3PDXRGOQI1DT2J7XG6VM/Screen+Shot+2022-07-19+at+2.38.35+PM.png</image:loc>
      <image:title>work - Spotify: Social &amp;amp; Community Strategy - Pollen Playlist Promo</image:title>
      <image:caption>Wrote prompts for artists to describe their sound.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/life-in-a-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/c3bd9479-b0f9-4504-88d5-e23ad628a39d/Screen+Shot+2021-10-23+at+1.21.49+PM.png</image:loc>
      <image:title>work - Life In A Day: Social Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/79ad1966-c4a0-402e-a3c8-b41684b65b34/life_connected.jpeg</image:loc>
      <image:title>work - Life In A Day: Social Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/justin-bieber-seasons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/057e700b-2247-487d-8c19-f0b172111068/Screen+Shot+2021-10-23+at+3.39.47+PM.png</image:loc>
      <image:title>work - Justin Bieber: Seasons: Social &amp;amp; Paid Strategy - Make it stand out</image:title>
      <image:caption>I led the content selection for each episode drop, assisting with captioning and copy for talent posts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/sexology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/d2d37e1f-3aba-45d8-bb5c-a6591a96b2c1/Sexology_InfoCards_2_16x9.png</image:loc>
      <image:title>work - Sexology: Social &amp;amp; Paid Strategy - Make it stand out</image:title>
      <image:caption>I led my team in compiling the most noteworthy facts about sex, dating, and identity from the show’s 120+ episode run, translating them to eye-catching / snackable content pieces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/dec32328-2b5f-4457-b5ce-027105d6dbdd/Screen+Shot+2021-10-24+at+2.34.00+PM.png</image:loc>
      <image:title>work - Sexology: Social &amp;amp; Paid Strategy - Make it stand out</image:title>
      <image:caption>For the Twitter Trend Takeover #SextShanAnything, I spearheaded a robust live tweet strategy for Quibi &amp; Shan Boodram that resulted in over 1 million impressions &amp; 10k new follows.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/work/a-dogs-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/f0a2f6dc-91c6-440c-bb94-080eea2b4f36/ADJ_IG</image:loc>
      <image:title>work - A Dog’s Journey: Content &amp;amp; Community Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/22aa6ecc-9a9a-480f-8596-2134acfc750c/Screen+Shot+2021-10-23+at+2.48.46+PM.png</image:loc>
      <image:title>work - A Dog’s Journey: Content &amp;amp; Community Management - Make it stand out</image:title>
      <image:caption>I developed in-character scripts for actor, Josh Gad, to recite for a special social-first activation ahead of premiere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/7e3a9572-dba1-4b0a-ad86-76622c337b3d/giphy.gif</image:loc>
      <image:title>work - A Dog’s Journey: Content &amp;amp; Community Management - Make it stand out</image:title>
      <image:caption>I helped conceptualize custom Giphy stickers with our design team, including this viral one that garnered 16.8 MILLION views. I led the content development for promoting the stickers on IGS in an easy to follow guide that I wrote and developed with designers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61720cf5f5377a77f9b6b769/536bcb3b-753c-46e9-b115-b0391b4ceb81/1L6A1305.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://coy-media.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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